A partner for passionate experts

FERUS gives creative and commercial specialists access to new projects that showcase their talent.

The what

BUILDING BRANDS

FERUS Hospitality Concept and Branding11.jpg

FERUS unites hoteliers, brands, experts, creatives, creators and consumers to find the perspectives needed to form experiences that resonate. They form our House of Experts.

The how

Strength in numbers

FERUS Hospitality Concept and Branding20.jpg

A House of Experts model allows FERUS to assemble agile and expert teams tailored to specific needs. By creating platforms for clients and creatives to interact, FERUS enables them to share ideas, brainstorm, and learn from each other. This exchange not only enriches their individual brands but also elevates the overall standard within the hospitality industry.

The who

For creatives & experts 
working across hospitality

We partner with creatives - designers, writers, marketers, animators and more - and bring them onto the best projects that suit their skills.

Writer & Strategist

Ben

Ben Member of FERUS.jpg

A copywriter bringing clarity, character and consistency to brand writing in a world of AI drivel.

Strategist

Melissa

Spa Consultant with FERUS.jpg

A spa strategist guiding luxury hotels in concept, positioning and development of award-winning spas.

Designer

Daisy

Portrait of Daisy Hardman

A London-based designer specialising in crafting brand identities that embrace storytelling and narrative led design.

Designer

Paola

PJ-img.jpg

A Milan-based designer and illustrator crafting distinctive visual worlds for hospitality and F&B brands.

The work

The projects FERUS' creative members have brought to life...

Fabian Messer and Fabio Dumas in conversation

Interview

In conversation with Fabian Messer & Fabio Duma: exploring resonance

“Why hadn’t anyone approached the industry from this angle before?” FERUS’ Fabian Messer sat down with Fabio Duma - a university lecturer, coach and consultant - to discuss their shared fascination of resonance.

Brand Collaboration and Spa concept between FERUS and Herbar_1.png

Collaboration

Cultural currency vs customer resonance - brand collaborations in hospitality

Having recently orchestrated a partnership between Herbar and Schloss Zermatt to co-curate the latter’s entire spa experience, we look into why collaborations like these have become increasingly important in the world of hospitality. What’s needed to create a successful one. And the battle between cultural currency and customer resonance.

FERUS Team 1.jpg

News

FERUS is live - creating what lasts

After a year of quiet work behind the scenes, the time has come to show ourselves.

Giulia & Tiziana 2.jpg

Interview

Revolution was never an option: building on 145 years of family history

Since opening in 1880, five generations of the Martinelli-Manoni family have cared for Belvedere Bellagio. In recent years, more of the day-to-day running of the house has passed to Giulia (from her mother). During this time, FERUS has worked closely with Giulia, so we sat down to reflect on the process of turning a family legacy into a brand for a new generation, the time and trust that is needed for a working partnership to be successful, and how good brand-building creates cultural change.

THE WHY

As a FERUS member, you get…

Creative freedom & responsibility

Contribute ideas and work with autonomy.

An inspiring network & exchange

Creatives and clients who value community and knowledge-sharing.

Long-term & meaningful relationships

Each collaboration is based on mutual respect and shared values.

We give…

Fair compensation & advocacy

FERUS supports fair fees and financial stability.

Recognition & visibility

Expect your contributions to be seen and appreciated.

Collective strength & coordination

We orchestrate the clients, cutting your admin time.

GET IN TOUCH

If you're interested in becoming part of FERUS, get in touch today.

CONTACT FERUS
CONTACT FERUS

THE EXCHANGE

Get the latest member news, interviews, drops and digests in your inbox.