FERUS builds holistic hospitality brands
What we do
HOW WE BUILD BRANDS
More than being the loudest or most beautiful, a FERUS-made brand performs at every point of the guest experience so it’s meaningful and deeply resonates with a guest.
FERUS brings a clear long-term strategy
This strategy becomes the foundation for all decisions and interventions taken across brand concept and storytelling, visual identity, architecture and interiors guidance, tailored product and service design, guest experience development, brand collaborations, go-to-market plans and ongoing marketing communications.
FERUS is a House of Experts
We assemble bespoke, high-performance teams of independent specialists. This selection of creatives, creators, and collaborators is tailored to you. Your project, preferences, and budget.
FERUS acts as the orchestrator
We unite all stakeholders - your internal teams and external partners, and our specialists - to ensure that every detail, and every guest touchpoint, flows from one single, coherent vision. This is what creates the detail and beauty that resonates with each guest.
SERVICES
1
CREATE
We provide the strategic foundations of a brand, including its core DNA and long-term direction.
- Brand Strategy & Market Positioning
- Visual Identity & Creative Direction
- Service/Product Concept Development
2
ACTIVATE
We curate the guest experience through design, interiors, products, services, rituals, experiences and interactions.
- Product, Experience & Service Design
- Team Onboarding, Training & Culture
- Spatial Branding & Environmental Design
- Digital Infrastructure (Platforms, Tools & CRM)
3
COMMERCIALISE
We set up the brand for visibility, influence, performance and long-term value.
- Targeted Marketing & Campaign Strategy
- Partnerships & Collaborations
- Digital & Social Media Strategy
- Full-Service Sales & Marketing Implementation
- Performance Monitoring & Optimisation
Methodology
Four Phases One Goal
FERUS’ work is structured into four progressive phases. Each phase advances the work of the last, strengthening alignment and market position. These phases are never rigid. However, working alongside them, and within their guardrails, provides the constraint needed for creativity.
Phase 1
FOUNDATIONS
Establish the brand’s position, strategic framework, and long-term vision and roadmap.
Phase 2
IDENTITY
Develop the brand’s physical and visual identity, including multi-sensory and experiential elements.
Phase 3
SCAFFOLDING
Setting up the brand’s operational and digital infrastructure. Then preparing for roll-out.
Phase 4
EXECUTION
Going live, increasing reach, and sustaining presence through on-going sales strategy and marketing support.
Principles
People, beauty & balance to the fore
FERUS is for those who are open-minded, fair-minded, and positively minded about creating and growing together. This is a non-negotiable for all our partnerships, with the principles below guiding how we behave and think with each other.
Principle 1
DETAILS & BEAUTY
True beauty is not about surface-level aesthetics, but about the care and precision that goes into every decision and every moment. It’s a beauty created through depth - an intention that moves people in ways they may not immediately see, but certainly feel. It resonates.
Principle 2
COLLABORATION & CREATIVITY
Great ideas don’t happen in isolation. When open and independent minds come together, meaningful creativity comes to life. Ideas evolve, expand and happen. They resonate. We believe that true collaboration isn’t about dependence. It’s about individuals taking ownership, contributing their strengths, and actively shaping something greater together.
Principle 3
PLAY & GROWTH
Success requires energy, and energy comes from play. Playing keeps us curious and innovative, helps us move forward personally and professionally, and allows us to push one another. The more we bring play to a project or process, the better we can help brands and businesses grow. And each other.
Principle 4
BALANCE & LONGEVITY
Balance builds long-term resilience. It’s the healthy tension between new and nostalgia, boldness and restraint, intuition and data. It helps us adapt without losing focus, staying grounded while embracing change. The result is a brand built to resonate and last.
WHEN TO WORK WITH FERUS
RELAUNCH, REVOLUTION, REGAIN
FERUS works with hospitality operators, brands, founders, investors, developers, marketers and teams on different brand milestones. They typically include:
1
Establishing a new brand from the ground up
2
Working with an already positioned brand to evolve the guest experience
3
Improving the brand's marketing and sales for better reach and commercial performance
EXAMPLE PARTNERSHIPS
The FERUS Team
Collaborators not consultants
Based in Zurich, operating internationally, FERUS is a hands-on partner with a core team that orchestrates every element and specialist involved in a project.
FABIAN MESSER
“My aim is to help hoteliers uncover their distinct essence, moving beyond common attributes like location or service to define a truly authentic and differentiated brand.”
CÉCILE MOSER
"I’ve always longed for meaning and for working with people who care just as much about the why as they do about the how."
ANDREA TORRANO
"My role is to translate our clients' unique vision into marketing campaigns that truly cut through the noise."
JANINE AMMANN
“I want to create moments in hospitality that not only resonate, but also reflect individuality. Experiences that dare to be different, embrace creativity, and inspire people to see and feel beyond the expected.”
KIM PHAM
"It’s the flow of energy between people, in presence, in shared energy, in the exchange. It’s when minds meet and nourish each other, when a real moment softly shapes us."
THE EXCHANGE
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