Unlocking your brand's emotional currency
WHY ARE WE HERE?
The Hospitality Advantage
The success of hotels, restaurants or destinations is measured not only by transactions, but by how they make a person feel. Their value is their experience, with every touchpoint needing to generate an intrinsic sense of belonging and care.
Any brand - hospitality or otherwise - can benefit from this mindset, and we bring it to yours. Through an expansive perspective, a House of Experts high-performance team, and a holistically balanced approach, we ensure brands stand out and perform at every point of the customer journey.
WHAT WE DO
BUILIDING RESONANCE
We craft your experience, service model, and brand to generate resonance and loyalty.
FERUS brings a clear strategy
This establishes the foundation for every decision and action taken across brand conception and narrative, visual identity, custom product and service creation, client experience design, brand partnerships, innovation concepts, event blueprints, and sustained marketing communications.
FERUS is a House of Experts
Unlike traditional agencies, we aren’t constrained by the skillsets of fixed internal departments or standardised service packages. Instead, we custom-build teams of independent specialists precisely tailored to your project goals, scope, and budget. We have the freedom to always choose the right option for you.
FERUS acts as the orchestrator
We unify all stakeholders - your internal staff, your external vendors, and our own specialists - to ensure every fine detail and customer touchpoint comes from one unified vision. This is what creates the detail and beauty that resonates with a customer.
WORK WITH FERUS
If you're interested in partnering with FERUS, get in touch today.
SERVICES
1
CREATE
We establish the foundational architecture of a brand, including its core DNA and future direction.
- Brand Strategy & Market Positioning
- Visual Identity & Creative Direction
- Service/Product Concept Development & Briefs
2
ACTIVATE
We curate the customer experience through design, interiors, products, services, rituals, experiences, and interactions.
- Product, Experience & Service Design
- Team Onboarding, Training & Culture
- Physical Branding & Environmental Design
- Brand Content & Storytelling
3
COMMERCIALISE
We build the brand for market visibility, influence, financial performance, and long-term equity.
- Targeted Marketing & Campaign Strategy
- Partnerships & Collaborations
- Digital & Social Media Strategy
- Full-Service Sales & Marketing Implementation
- Performance Monitoring & Optimisation
THE FERUS USP
What makes FERUS special?
The brands we build are emotionally resonant, strategically robust, and commercially successful. This stems from the unique hospitality viewpoint we bring, the calibre of people we work with, and the collaborative philosophy we champion.
EXPANSIVE PERSPECTIVE
Effective brand building can never be done in isolation. It needs the deep passion of a curator, actionable intelligence from the market, and foresight into future trends. FERUS intrinsically connects these three viewpoints: yours, your customer's, and the wider world's.
HOUSE OF EXPERTS
Too many client/agency relationships are compromised, with agencies often having to upsell their resources and forcing clients to work with fixed teams. Our House of Experts model bypasses this, allowing us to orchestrate a high-performance team that has the right expertise and mindset for you.
HOLISTICALLY BALANCED APPROACH
Our methodology - and its output - is based on finding a sensitive equilibrium between logic and intuition, disciplined structure and imaginative freedom, aesthetic appeal and commercial viability. This gives us the flexibility to adapt, creating a fluid partnership that brings a hospitality ethos to everything you do.
THE FERUS TEAM
Collaborators not consultants
Based in Zurich, operating internationally, FERUS is a hands-on partner with a core team that orchestrates every element and specialist involved in a project.
FABIAN MESSER
"My aim is to help brands uncover their distinct essence, moving beyond common attributes or features to define a truly authentic and differentiated experience."
CÉCILE MOSER
"I’ve always longed for meaning and for working with people who care just as much about the why as they do about the how."
ANDREA TORRANO
"My role is to translate our clients' unique vision into marketing campaigns that truly cut through the noise."
JANINE AMMANN
“I want to create moments in hospitality that not only resonate, but also reflect individuality. Experiences that dare to be different, embrace creativity, and inspire people to see and feel beyond the expected.”
KIM PHAM
"It’s the flow of energy between people, in presence, in shared energy, in the exchange. It’s when minds meet and nourish each other, when a real moment softly shapes us."
THE EXCHANGE
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