After years of working across different industries and brands, I realised that there is more than just campaigns, KPIs and content plans. I’ve always longed for meaning and a place to work with people who care just as much about the why as they do about the how. Joining FERUS feels like arriving at exactly that place.
Cécile Moser
What does resonance mean to you?
It’s about belonging. It’s an echo that sounds familiar to you and gives you a sense of peace.
First memory of hospitality? Good or bad?
The stories from my grandparents' restaurant. Unfortunately I never was able to go, since it closed before I was born, but I think the history of hosting people has always followed me and is something I love.
Favourite hospitality experience/memory?
I’ve travelled many parts of the world, mainly with my backpack. I can have a good time everywhere and with every standard. But I think some of the nicest experiences were the Further hotel in Bali, Hotel Corazon on Mallorca, and Parkhotel Mondschein in Bozen. When it comes to curating and storytelling, these brands do it so well.
Another great experience was two marketing shoots I did for Jelmoli, the big department store that used to be in Zurich. One was at Signau House & Garden in Zurich, and the other in the Walther Hotel in Pontresina. Both amazing places in Switzerland. It was nice to be part of this microsystem just for a few days. I had this rare inside perspective and point of view.
