Creating resonance in places & between people
FERUS exists to live and work in a way that fuels human connection, rewarding collaborations, and enduring creativity.
Why resonance?
Resonance is the emotionally rewarding, enriching, and inspiring travels, rituals, spaces, people, and partnerships that make us feel alive, seen, respected, and understood as a human being.
It’s an intangible detail that stirs something in us: a setting that doesn’t just look good, but carries a raw energy. An experience that isn’t just interesting, it’s impactful. An idea that’s not only creative, but meaningful.
Resonance makes us feel good. We read something and it chimes. We feel something and it brings us to life. We share something and a new thread forms. This is the resonance FERUS seeks to create, but it’s only the beginning of it.
Resonance is a feeling you want to pass on, a source of joy and clarity you want to share. In that respect, by bringing more resonance into the world, we multiply the power of creativity, collaboration, and connection.
Purpose
In a world driven by speed and automation, it might feel easier to work in isolation. But when we do this, we miss out on the power of collaboration and the joy of connection.
FERUS was born from the belief that when we come together, we create something far bigger than we could alone. Something we’re proud of, which resonates, and that people want to share.
Principles
Guided by what we appreciate & what we want to see more of
DETAILS & BEAUTY
True beauty is not about surface-level aesthetics, but about the care and precision that goes into every decision and every moment. It’s a beauty created through depth and intention that moves people in ways they may not immediately see, but certainly feel. It resonates.
COLLABORATION & CREATIVITY
Great ideas don’t happen in isolation. When open and independent minds come together, meaningful creativity comes to life. Ideas evolve, expand and happen. They resonate. We believe that true collaboration isn’t about dependence. It’s about individuals taking ownership, contributing their strengths, and actively shaping something greater together.
PLAY & GROWTH
Success requires energy, and energy comes from play. Playing keeps us curious and innovative, helps us move forward personally and professionally, and allows us to push one another. The more we bring play to a project or process, the better we can help brands and businesses grow. And each other.
BALANCE & LONGEVITY
Balance builds long-term resilience. It’s the healthy tension between new and nostalgia, boldness and restraint, intuition and data. It helps us adapt without losing focus, staying grounded while embracing change. The result is a brand built to resonate and last.
The name
FERUS is all about how greater support, and valuable exchanges, can lead to unconventional impact.
Fer
Greater Support
From Latin, ‘fer’ means to carry. Our ‘House of Competence’ model allows FERUS to assemble agile and expert teams tailored to specific needs. This allows for more quality and innovation, carrying places and people to new heights.
Us
Valuable Exchanges
There’s power in numbers. By strengthening the connection between hoteliers, creatives, creators and consumers, FERUS helps places and people go further, with momentum. Problems are solved quicker, ideas are elevated, opportunities are unlocked sooner.
FERUs
Unconventional Impact
‘Ferus’ means wild and fierce in Latin. Individuals are given ownership and challenged to go one step further than before. It’s a small shift that pushes boundaries and creates something that has resonance, resilience, and longevity.
The founder
Fabian Messer
I have always been a creative mind. When I was younger, ideas, images and entire worlds lived inside me but, more often than not, I didn’t know how to bring them to life.
Over time, I realised that the key lies in opening up, in letting yourself fall into the unknown, in sharing what moves you. I found connection and fulfilment, and it’s why I strongly believe that we can only create something meaningful when we do something together.
The FERUS Team
Collaborators not consultants
Based in Zurich, operating internationally, FERUS is a hands-on partner with a core team that orchestrates every element and specialist involved in a project.
FABIAN MESSER
“My aim is to help hoteliers uncover their distinct essence, moving beyond common attributes like location or service to define a truly authentic and differentiated brand.”
CÉCILE MOSER
"I’ve always longed for meaning and for working with people who care just as much about the why as they do about the how."
ANDREA TORRANO
"My role is to translate our clients' unique vision into marketing campaigns that truly cut through the noise."
JANINE AMMANN
“I want to create moments in hospitality that not only resonate, but also reflect individuality. Experiences that dare to be different, embrace creativity, and inspire people to see and feel beyond the expected.”
KIM PHAM
"It’s the flow of energy between people, in presence, in shared energy, in the exchange. It’s when minds meet and nourish each other, when a real moment softly shapes us."
Contact ferus
Idea, problem, solution?
Whether you're a hotel, brand, project or person, if you're interested in creating resonance, we're interested in hearing from you.
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