For anyone who puts experience at the heart of what they do.

Resonance in making

Primarily supporting those in the world of hospitality, FERUS is a multi-purpose partner for anyone looking to create, share, and grow together.

We act as collaborator and orchestrator for hoteliers, brands, creatives, experts, creators, guests and consumers. Providing a place for each of them to come together and build something that truly resonates.

SERVICES
SERVICES

Journal

The world of FERUS

FERUS is where people exchange what has moved them so that it can continue to be discovered and felt. We share their stories and reflections on living, working and collaborating - celebrating what couldn’t have been created alone, sparks of profound depth and creativity, and people and places that give us more than they needed to.

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Interview

Revolution was never an option: building on 145 years of family history

Since opening in 1880, five generations of the Martinelli-Manoni family have cared for Belvedere Bellagio. In recent years, more of the day-to-day running of the house has passed to Giulia (from her mother). During this time, FERUS has worked closely with Giulia, so we sat down to reflect on the process of turning a family legacy into a brand for a new generation, the time and trust that is needed for a working partnership to be successful, and how good brand-building creates cultural change.

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Insight

Cultural currency vs customer resonance - brand collaborations in hospitality

Having recently orchestrated a partnership between Herbar and Schloss Zermatt to co-curate the latter’s entire spa experience, we look into why collaborations like these have become increasingly important in the world of hospitality. What’s needed to create a successful one. And the battle between cultural currency and customer resonance.

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Interview

In conversation with Joschi Walch: the professionalisation of a passion

Fabian Messer (founder of FERUS) and Joschi (owner of Rote Wand Gourmet Hotel) sit down to discuss a shared philosophy: that the brands which resonate aren’t built on product alone, but on a deep-rooted passion for connection and collaboration.

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News

FERUS is live - creating what lasts

After a year of quiet work behind the scenes, the time has come to show ourselves.

ALL STORIES & REFLECTIONS
ALL STORIES & REFLECTIONS

How we feel & act

We’re rooted in strategy, shaped by creativity, and moved by human connection.

We unite different people and perspectives to create something that feels as good as it functions.

We collaborate across disciplines, without ego, to create resonance. Emotional, cultural, and commercial.

We believe in balance. Business and beauty, profit and passion, simplicity and depth.

We build brands to be experiences, and lives to be impactful.

Members

The heart of FERUS

Our strength lies in our members - a network of hoteliers, brands, experts, creatives, creators, and consumers. All driven by a passion for creating something that resonates.

Hotels

Seiler Constantin

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A contemporary collection of independent lifestyle hotels in Switzerland. A number of hotels will be launched in the coming years, the first of which is Le Clay.

Hotels

Belvedere Bellagio

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A Lake Como garden paradise to strip away distractions and celebrate the simple joys of life.

People

Fabian Messer

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Founder of FERUS, leading the development and activation of hospitality brands across the globe.

Hotels

Rote Wand

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Amidst the vibrant nature near Lech, the Rote Wand stands as a beacon for culinary adventurers. Here, enjoyment, curiosity, and joy of life go hand in hand.

Hotels

Gstaad Palace

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The Gstaad Palace has enchanted guests from near and far for over a century. But this is no fairytale. It’s as real as it gets.

Hotels

FORESTIS

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A place of retreat surrounded by nature, where time can once again be sensed and filled with emotional value through physical and mental mindfulness towards oneself.

MEET ALL MEMBERS
MEET ALL MEMBERS

Services

A new approach to building
a hospitality brand

FERUS builds brands that resonate - emotionally and commercially. This is done by implementing a clear long-term strategy, assembling a high-performance team from our House of Experts, and orchestrating every touchpoint of the guest and customer journey.

Hotels

1. Destinations that live, inspire & connect

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Through an expanisve perspective, House of Experts high-performance team, and holistically balanced approach, we ensure places (hotels, restaurants, bars et al.) stand out. More than being the loudest or most beautiful, their brand performs at every point of the guest experience so it’s meaningful and deeply resonates with a guest.

HOSPITALITY BRANDS
HOSPITALITY BRANDS

Brands

2. Brands adopting a hospitality-driven mindset

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We also work with those who want to act with the same level of emotional intelligence, care, and customer-centric thinking that defines great hospitality. We build your experience, service model, and brand to create a deeper relationship between you and your customers.

HOSPITALITY-DRIVEN BRANDS
HOSPITALITY-DRIVEN BRANDS

THE EXCHANGE

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